My interest in the automotive industry developed during a university module focused on Nissan, where I explored the company’s growing investment in autonomous vehicle technology. Using this industry. Tesla was a particular interest in innovative design and iteration with technology….
Tesla is facing major challenges, including falling demand and heavy price cuts in the UK to attract customers. The company’s valuation largely depends on investor belief that it will succeed in autonomous driving, but confidence has been shaken by a disappointing Robotaxi rollout and criticism of its Full Self-Driving (FSD) technology.
Unlike competitors such as Waymo, which use multiple sensors (cameras, radar, lidar), layered AI systems, detailed maps, and built-in safety redundancies, Tesla relies on a simplified approach. Its FSD system primarily depends on camera vision with minimal redundancy or external safety layers, increasing the burden on AI perception and decision-making.
Philosopher Luciano Floridi argues this design choice may present fundamental limitations, raising doubts about whether Tesla’s strategy can reliably achieve fully autonomous driving.