Tag: #paychology

  • The Black Swan Effect

    The Black Swan effect refers to rare, unexpected events that have huge impacts, and only seem obvious in hindsight. It’s like the butterfly effect; small or unpredictable triggers lead to dramatic, far-reaching consequences.

    In short, it explains how humans underestimate the likelihood of extreme situations, but rely heavily on past data.

    Important attributes include unpredictability; nothing in the past clearly points defined the future.

    It concludes to really big consequences; PESTLE (as learned in my MSc: Political, Economic, Social, Technological, Legal and Environmental) or cultural. It’s only afterwards when it becomes obvious and should have been expected.

    Black Swanevents can instantly transform entire industries, markets, technologies, and even society itself.

  • Bad News

    So I got some really bad news today, & to get you hooked into my writing, I’m not going to tell you what it was.

    To get the consumer’s eye, you must embalm a bit of intrigue. I bet through reading this whole post you’re wondering what was that bad news? Well I’m not going to tell you. Psychological manipulation, or maybe I’m verging on megalomania.

    When life gives you lemons, take a slice with tequila & salt.

  • H.M.

    I learned about Henry Molaison, otherwise known H.M.

    He had a bilateral medial temporal lobectomy which removed two thirds of his hippocampi. He did this in an attempt to cure his epilepsy.

    He had a bilateral medial temporal to remove two thirds of his hippocampus. Seems like an awful lot to cure epilepsy.

    After all of this surgery he survived!