L’oreal = cosmetics.
Many businesses, obviously , include an R&D department, and for cosmetics, this includes scientists, skincare, makeup, haircare and packaging, all glued together with the development department. This is only in the HQ, though, manufacturing takes what has been from the HQ.
What makes any company in a predictive industry (fashion) , is having to understand what’ll be the trend, tomorrow. This prediction will instigate development, therefore the presumption must be well backed up.
Where L’Oréal meets IBM is through their exploration in technology.
L’Oréal products can be seen, without psychically pulling it on, L’Oréal call it “virtual beauty” L’Oréal creates “beauty experiences”, which is why traditional UX can be explored so viscerally.
With this R&D collection and experimentation gives a HUGE amount of data.
With this raw materials will be chosen , what combination are decided and how much.
Safety, performance, quality, compliance and sustainability… and the rest. All this development would take forever!
But what if… this process could be done digitally. Like L’Oréal’s earlier stages… “virtual beauty”.
… where IBM comes in… using a custom AI model can help organised and conjoin those results. Where computers collaborate with the human designers, to enhance their work.
Ages of results found by experts can be analysed and assimilated using AI to predict what’ll be next.
In essence, the AI dies all the long, dirty work. It takes time results of what has been designed and experimented by the humans.
After so much testing and results being gathered, the data is “AI ready”. The predictions can tell what the next steps should be.
Get ready for the future move.