Leuty Parker

Tag: #psychology

  • The Black Swan Effect

    The Black Swan effect refers to rare, unexpected events that have huge impacts, and only seem obvious in hindsight. It’s like the butterfly effect; small or unpredictable triggers lead to dramatic, far-reaching consequences.

    In short, it explains how humans underestimate the likelihood of extreme situations, but rely heavily on past data.

    Important attributes include unpredictability; nothing in the past clearly points defined the future.

    It concludes to really big consequences; PESTLE (as learned in my MSc: Political, Economic, Social, Technological, Legal and Environmental) or cultural. It’s only afterwards when it becomes obvious and should have been expected.

    Black Swanevents can instantly transform entire industries, markets, technologies, and even society itself.

  • Lying

    How do we know if we’re hearing the truth from someone. It has very to do with the actual content they say, that gives them away. The theory goes;

    55% is Body Language (subliminal micro actions people don’t even know they are doing…. So can’t help)

    38% voice (digitals including pitch, speed, tone & volume. All uncontrollable)

    7% content

    It really is not what they say…. It’s not how they say it.

    Like it or not , you’re subconscious will always tell the truth, no matter how you try.

  • Radio voice

    The auditory system (how you perceive stuff you hear) reacts to low frequency sounds very differently to high frequency tones, like squeezing Kinetic like we react when products are in different colours.

    Low frequency sounds (like late night DJ voices) have a response in the brain where both the sound & the receiver’s brain are attuned, where both are equal low frequency. Adapting to each-other.

    With high frequency, there’s is not such connection, when they can’t keep up

  • Nature vs culture

    It’s a difficult one… I know (& you know from past posts) that with dopamine, the thrill is in the chase. This probably goes for all humans. So it’s “objective” & is ”natural”.

    But, more subjectively, I have found that usually, when I know the feeling is reciprocated, it intensifies. So is “subjective”, probably falling under “cultural” influence.

    So will attraction, should you go by what your body tells you, due to dopamine release, or what cultural tells you, when you’re more inclined when you think the feeling is mutual.

  • Habit loop

    It is theorised that the way we act, in particular in habits, forms a loop. Where one action goes on to the next, the final has the end goal of the first action & it creates a loop. So the loop goes like this:

    Cue.

    Craving.

    Response.

    Reward.

    My version of this, subconsciously, is my reaction when my mum clears her throat (which I hate); she clears her throat > I click my fingers (I know it really annoys her) > she thinks I do it consciously. This is me just venting about her….

    This could be translated into a Pavlovian response. If you don’t know this, this is quite famous “ dogs”.

    Pavlov showed, in this experiment, that animals (including humans) could have a learned response. In this case, he used dogs, by starving them, so they’re really hungry, then filling a bowl with food that feed them, the association being the sound of his shoes, him walking to fill the bowl with food, would equal the desire to eat.

    I wonder if I can use this Pavlovian technique in my recovery; build a routine which becomes so regular that it becomes automatic. I do it without having to think.

  • Influence

    It has certainly evolved with the career of being an “influencer”. It’s certainly understanding how the culture & technological advances affect trends.

    So what is persuasion? I’ll give you some examples which have been experimented scientifically.

    It really depends on the geographic culture on how you act to the subject. That can be in what manner you speak to them (pronouncing particular things in a certain way) or the content of conversation or everything down to manners.

    A way to influence is to tap into the fear of loss. That can be something like “we only have 2 left” or “a woman across the country is wanting more than you” -competition- or wanting what you can’t have -scarcity- sale price or sell by date.

    There’s forms of influence, like if someone gives you a gift, you feel like you owe them something in return where it’s a gift, a favour or an invitation. We dismiss or have nasty names for those who don’t show obligation, like “mooches”.

    It’s not what we receive, it’s that we re.

    In financial terms, most of the things we are persuaded to do (or buy particularly) is not about the monetary value of the item. It’s about how awful, psychologically, to dismiss it.

  • 20/5 #2- Epiphany

    I just had a conversation which led me to this epiphany. I need to find my USP (unique selling point). It’s very nice that I’m so committed to my blog & try to promote it all the time but what am I trying to achieve?

    Well I ask myself this so I guess I’ll answer.

    Firstly, it keeps me busy & I do it almost every day.

    I think my personality is quite interesting. I have more to say than just “hi”.

    It is a good way to meet me digitally.

    For people who’re studying psychologically, I consider myself as a nice and interesting use case.

    I have some friends who I think care about my well-being, & I want them to show that I care about them too.

    I hope that others who are in my situation (who have suffered a brain injury) can empathise, use me as a symbol of hope.

  • 5/5 – Automatic Reaction

    In my attempt to learn a bit more about the brain, I learned about it’s power, which includes automatic reactions. A green example is blinking; we don’t think about doing it, we just automatically do it.

    I guess another example, but to lesser extent is breathing. In breathing , we need oxygen to function, so it does have the biological aspect. But again, we don’t think that we are breathing, we just do it.

    It’s only brought to our attention when we think about it, & when it’s out the norm, do we focus on it, for example when we yawn. Yawning, what I’ve been told, is your brain tries to get more oxygen. So I guess it’s just glorified breathing.

  • 31/3- Studying Psychology

    I didn’t have this thought until recently, but there’s a whole different audience I have.

    I watched a really interesting movie which I’d highly recommend. It’s not on Netflix so it a bit of a bitch to watch though. Its called “Memento” It tells the story of a guy who has a brain injury, so his short term memory is pretty much nonexistent.

    In my case, those people are those who’re interested in my blog, because I’ve had a brain injury & this is how I’m getting through it. My thoughts are that these people may be studying neuroscience. My friend who I was talking to on the phone said he studies neuropsychology so he’s interested how things make me feel. Thinking of how people feel is important, in my case, fashion. We like to know, psychologically what is behind the product. Art, itself, sells itself through its hidden meanings, & fashion is the modern day “art”.

    That’s what every designer needs to do; focus on the second, less obvious market.