For those who don’t already know this brand, “Le Labo” is a perfumerie, which seems to be at the epitome of its trade.
Owned by #estéelauder, the owner has built up #lelabo, to become rather global…. But few know about it. Do you?
No real marketing or PR, their brand theme is vivid, simplistic but not in a modern, “fine art” way.
With lab-based branding combining perfume with science, it really does turn art into science.
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