Georges Doriot

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confronted the design challenge of taking a white jacket that first emerged during World War I and adapting it for a university context, ensuring it functioned reliably across all environments and at all times.

By taking on this task, rather than reinventing what had already been done elsewhere, Doriot approached the problem from first principles. He brought together insights from multiple industries, grounding the entire project in scientific testing. His design process was methodical and empirical: he consulted climatologists, physiologists, and geographers to determine the most effective approach for outfitting what would become a fighting force of 12 million people.

Through this extensive collaboration, significant advancements emerged across the clothing industry—every sector of industry was, in some way, redirected toward supporting the war effort.

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