I got a birthday present which was muchly appreciated, for Next. I wanted to browse before I committed my voucher, but I could not use the website.
The online store was not easy to navigate at all. There was no ads, which was probably good because pop ups can be annoying, but ads are mostly where fashion gets its money from.
Just the bad experience of browsing online made me dislike the brand. I couldn’t navigate the website at all.
In a time which we are just coming out of (the pandemic) where all consumers are forced to buy their clothes online, the main focus should be on making the online store very desirable & easy to use.
It wasn’t at all easy to use & there was no attempt to make me want to buy anything.
Me being an ex-fashion designer I think my comments actually have some influence on the fashion world (who am I kidding, of course they don’t) but me as a consumer I have no desire to shop at Next, & I hope my readers don’t want to.
Spread the word about how bad this brand is.
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