Persuasion

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Everything relies on convincing the other party to take your choice.

Having the stats, arguments and pros/cons are great. But the real killer is….

Emotion.

Empathy really will hit it where it hurts for them. To make them view it from your perspective.

Or even better: pity.

“Oh, woe is me. (In my case;) I have a 24 year career of type 1 diabetes. AND had a brain injury in 2019. This meant me having to relearn the ability to talk, remember, listen, read, write and walk”

Little is it apparent I’m not doing this though :

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